The Akademia Koszykówki Stal Brzeg club is the winner of the “And You? Why Do You Love Basketball?” campaign.

Among many inspiring submissions sent from all over Poland, the competition jury selected the winners - the players of the Akademia Koszykówki Stal Brzeg club. It was their video that best captured the spirit of basketball and showed why, for them, the game is a daily routine, a way of life, and a source of constant motivation.

As part of the main prize, a professional shooting machine will soon be delivered to Akademia Koszykówki Stal Brzeg, helping young players further develop their skills and passion for the game.

Hoop And Court emphasizes that every story submitted to the competition had something unique. Therefore, the organizers will also contact the authors of selected entries that have been additionally distinguished—in recognition of their great commitment and authenticity. The brand wants each of these stories to be properly appreciated, as they are what truly create the basketball community.

“The ‘Why Do You Love Basketball?’ campaign was more than just a competition for us—it became an important initiative that resonated within the basketball community in Poland. Through these sincere stories, we saw that basketball still has a powerful ability to inspire young people and build a sense of community. We are proud that, as Hoop And Court, we were able to create a space where passion and authenticity became the most important values. The project also proved to be a success in terms of reach—we connected precisely with the group we care most about: young players, coaches, and clubs that represent the future of Polish basketball. And if, thanks to this campaign, even one person felt encouraged to take an interest in basketball, it means we have taken a step toward promoting the sport—which is what matters most to us,” - emphasized Patryk Wolfan, Marketing Manager at Epufloor.

The winning video by Akademia Koszykówki Stal Brzeg, in which young athletes show why they cannot imagine a day without basketball, is available via link below.

https://www.instagram.com/reel/DPTCrNtCTL0/?utm_source=ig_web_copy_link